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Daphne New Products Launch Event Started on May, 8th, 2019.


2019 Autumn-Winter New Products Launch Event was held on May 8th to 10th. Daphne has been specialized in home textile products for 21 years. Daphne keeps pace with the development of market, constantly launches new products.

The Assistant Vice-President and director of R&D department Miss Lin analyzed the new retail model. She used three key words to interpret new retail model: new experience, new products and new customers.

Director of R&D department Mr. Yang introduced new products of 2019 to the franchisees and explained that our new products incorporated new Chinese fashion style. Daphne designer team draws inspiration from new Chinese style and puts forward a kind of simple life style. Meanwhile, they used some classical elements such as flower, butterfly and landscape in each series of bedding products. No matter new Chinese style or luxury style will lead winter bedding fashion.

This is an era of information, if you don’t grasp the pace of the times, you will fall behind the market. People born in 1980s and 1990s are the main force of consumption, and their consumption concepts have changed.

After the meeting, all franchisees began to see the new products and place order.

At night, Daphne held an Annual Appreciation Dinner Party. More than 200 franchisees attended the party. Leaders of Daphne awarded outstanding franchisees for their performance growth and support.

This New Products Launch Event was a complete success.


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